As a proficient SEO and copywriter, we understand the importance of choosing the right domain name for a website. A domain name is not just a website address, but it also plays a crucial role in determining the website’s visibility in search engine results. If you’re considering an aged domain buy as part of your SEO strategy, it’s important to thoroughly research the domain’s history and quality before making a purchase. In this article, we will explore the SEO benefits of using a hyphenated domain name and how it can help your website outrank your competitors.
Additionally, hyphenated domain names can also help you to include targeted keywords in your domain name. By using targeted keywords in your domain name, you can increase the relevance of your website for those keywords and improve your chances of ranking higher in SERPs.
Before we delve into the SEO benefits, let’s first understand what a hyphenated domain name is. A hyphenated domain name is a website address that includes one or more hyphens (-) between words. For example, “best-online-marketing.com” is a hyphenated domain name.
Now, let’s take a look at the SEO benefits of using a hyphenated domain name.
- Improved Readability and Keyword Relevancy
Hyphenated domain names are more readable and understandable than non-hyphenated domain names. They also make it easier for search engines to identify the individual keywords in the domain name. This can help improve the keyword relevancy of the domain name and the website’s content, which can lead to better search engine rankings.
- Avoids Keyword Stuffing and Spamming Penalties
Using a hyphenated domain name can help avoid keyword stuffing and spamming penalties. When a non-hyphenated domain name includes multiple keywords, it may appear as keyword stuffing to search engines, leading to a penalty. Hyphenated domain names can help separate the keywords, making it easier for search engines to recognize the relevance of the keywords without penalizing the website.
- Better Domain Availability
Non-hyphenated domain names can be difficult to find and may already be taken. Hyphenated domain names, on the other hand, are less popular and are more likely to be available. This can be particularly useful for businesses that are just starting and want to establish their online presence quickly.
- Increased Click-Through Rates
Hyphenated domain names can improve click-through rates by making the domain name more memorable and easier to read. This can help drive more traffic to the website, which can lead to improved search engine rankings.
- Better Anchor Text Diversity
Using a hyphenated domain name can help improve anchor text diversity. When other websites link to your website, they typically use the website’s domain name as the anchor text. If the domain name includes multiple keywords, this can lead to an over-reliance on a few keywords, which can appear as spammy to search engines. Hyphenated domain names can help improve the diversity of anchor text by separating the keywords.
In conclusion, using a hyphenated domain name can provide numerous SEO benefits. It can improve the readability and keyword relevancy of the domain name, help avoid keyword stuffing and spamming penalties, increase domain availability, improve click-through rates, and provide better anchor text diversity. However, it is important to choose a hyphenated domain name that is easy to remember and relevant to the website’s content.
If you are considering using a hyphenated domain name for your website, we recommend conducting thorough keyword research and selecting a domain name that is easy to remember, relevant to your content, and does not appear spammy. By choosing the right hyphenated domain name, you can improve your website’s visibility in search engine results and outrank your competitors.